Starting and growing a business can be one of the most rewarding but challenging journeys. In the early years, it’s not uncommon to feel overwhelmed by the workload, face a lot of trial and error, and not see immediate profits. That’s why it’s crucial to know your “why”—the deeper purpose that drives you—right from the start.

When you’re passionate about your work, it fuels your determination, even during tough times. We’ve all heard the saying, “If you love what you do, you’ll never work a day in your life.” While cliché, it rings especially true for business owners. If you don’t love what you do, it will be hard to sustain a business through the initial struggles.

A strong emotional connection to your work is key. It’s not just about the ‘how’ of running your business but the ‘why’—the reason behind it all. For example, my vision was to create a holistic wellness center where people could find emotional, mental, and spiritual support all in one place. This dream became my driving force, even when I feared financial risk or doubted my ability to attract clients.

As an entrepreneur, it’s important to distinguish between being an owner and an operator. Owners work on the business, focusing on vision and strategy, while operators handle the day-to-day tasks. In the beginning, you’ll likely juggle both roles, but the goal is to transition into being more of an owner. A strong ‘why’ can help you stay focused on that bigger picture and prevent you from getting stuck in the daily grind.

In the end, profits and recognition are secondary to the personal meaning and satisfaction you gain from your work. Your ‘why’ will be the driving force that keeps you aligned and motivated to keep pushing forward.

So, ask yourself—why do you want to start or run your business? What emotional satisfaction will it bring you? That deeper purpose is what will carry you through the inevitable challenges and lead you toward success.

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